Mission
The West Coast Auto Group will provide quality sales and service and continuing service for the products of the transportation companies we represent. Our mission is to sell and service these products in a professional manner that is consistent with our customers’ needs, ensures their complete satisfaction with their purchase, develops their loyalty to our products and provides a reasonable return on invested capital for our endeavors.
Values
How we accomplish the mission is as important as the mission itself. Fundamental to the success of this business are these basic values:
- People
- Our people are the source of our strength. They provide our intelligence and determine our community reputation and vitality. Involvement and teamwork are our core human values.
- Products
- We are proud of the products we represent. Every effort is made to reflect that pride in our contacts with customers - both before and after a sale. As our products are viewed, so are we viewed.
- Service
- We expect our products to perform the function for which they were intended. Our after-sale relationship with our customer(s) is as important as the initial sale to our continuing prosperity.
- Profits
- Profits are the ultimate measure of how efficiently we provide our customers with the best product, service and value for their needs. Profits are required to reward our employees and continue to grow and serve our community.
Guiding Principles
- Quality comes first
- To achieve industry leadership in customer satisfaction, the quality of our sales effort and service departments must be our number-one priority.
- Customers are the focus of everything we do
- Our work must be done with our customers in mind, through providing better product representation and services than our competitors.
- Continuous improvement is essential to our success
- We must strive for excellence in everything we do: In our sales and service efforts, our human relations, our competitiveness and our profitability.
- Employee involvement is our way of life
- We are a team. We must treat each other with trust and respect and utilize each individual’s special talents.
- The Motor Companies and our suppliers are our partners
- The dealership must maintain mutually beneficial relationships with our manufacturers, suppliers and other business associates.
- Integrity is never compromised
- The conduct of our dealership must be pursued in a manner that is socially responsible and commands respect for its integrity. Our doors are open to men and women alike without discrimination and without regard to ethnic origin or personal beliefs.
